{"id":1805,"date":"2023-04-05T15:32:24","date_gmt":"2023-04-05T18:32:24","guid":{"rendered":"https:\/\/www.geosales.com.br\/blog\/?p=1805"},"modified":"2023-04-18T14:08:10","modified_gmt":"2023-04-18T17:08:10","slug":"crm-e-sfa","status":"publish","type":"post","link":"https:\/\/www.geosales.com.br\/blog\/crm-e-sfa\/","title":{"rendered":"CRM e SFA, entenda a diferen\u00e7a"},"content":{"rendered":"\n

CRM e SFA tem miss\u00f5es distintas no processo comercial, mas ao mesmo tempo se complementam e impulsionam a estrat\u00e9gia das empresas. Cabe nesse processo de decis\u00e3o e escolha conhecer muito bem seu neg\u00f3cio e seu posicionamento de mercado. Onde a escolha final pode ser por um ou outro e tamb\u00e9m por ambos.<\/p>\n\n\n\n

Todo conceito existe para atribuir defini\u00e7\u00f5es e deixar mais claro o prop\u00f3sito de algo, seja um sistema, um processo, uma pr\u00e1tica, etc.<\/p>\n\n\n\n

Identidade corporativa<\/h2>\n\n\n\n

O que se destaca mesmo n\u00e3o \u00e9 aplica\u00e7\u00e3o em si desse conceito, desse sistema, mas na forma como a empresa se autoconhece e se posiciona, al\u00e9m da clareza de seu foco de trabalho. Tendo essa base s\u00f3lida definida, a decis\u00e3o pela compra e em seguida a utiliza\u00e7\u00e3o e retorno, ser\u00e1 bem mais promissora.<\/p>\n\n\n\n

Adapta\u00e7\u00e3o \u00e0s mudan\u00e7as<\/h2>\n\n\n\n

Hoje se fala muito de adaptabilidade, as pessoas precisam se adaptar as r\u00e1pidas mudan\u00e7as. As empresas tamb\u00e9m est\u00e3o nesse processo, e as empresas s\u00e3o as pessoas, assim fazer girar bem esse conjunto de fatores gera grandes desafios. Por isso as empresas precisam de ferramentas certas para auxiliar bem cada momento, sendo suporte indispens\u00e1vel para se obter mais resultados.<\/p>\n\n\n\n

CRM e SFA<\/h2>\n\n\n\n

O CRM<\/a> e o SFA<\/a> s\u00e3o fortes aliados nesse cen\u00e1rio de mudan\u00e7as r\u00e1pidas, principalmente as que influenciam diretamente no comportamento do cliente. Apesar de desempenharem pap\u00e9is diferentes nas empresas, tendo cada um sua fun\u00e7\u00e3o, o uso de ambos \u00e9 extremamente estrat\u00e9gico e decisivo para obten\u00e7\u00e3o de um posicionamento competitivo no mercado.<\/p>\n\n\n\n

Escolher um CRM<\/a> quando<\/strong>: Sua estrat\u00e9gia \u00e9 obten\u00e7\u00e3o, manuten\u00e7\u00e3o, relacionamento e rastreamento da comunica\u00e7\u00e3o com seu cliente<\/p>\n\n\n\n

Escolher um SFA quando<\/strong>: Sua estrat\u00e9gia \u00e9 focada no aumento substancial da produtividade do time de vendas.<\/p>\n\n\n\n

Escolha CRM e SFA quando<\/strong>: Sua estrat\u00e9gia visa uma a\u00e7\u00e3o perfeita de captar, aumentar e fortalecer o relacionamento com sua carteira de clientes, al\u00e9m de gerenciar e automatizar com rapidez e efici\u00eancia todo processo de vendas, desde o atendimento do cliente, tiragem de pedidos e gest\u00e3o da equipe comercial.<\/p>\n\n\n\n

\"CRM<\/figure>\n\n\n\n
\"Jaqueline
Jaqueline Cordeiro<\/strong>
Administradora<\/figcaption><\/figure>\n\n\n\n

Gostou do desse artigo? Acompanhe nosso blog e fique por dentro das novidades e dos nossos produtos.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

CRM e SFA tem miss\u00f5es distintas no processo comercial, mas ao mesmo tempo se complementam e impulsionam a estrat\u00e9gia das empresas. Cabe nesse processo de decis\u00e3o e escolha conhecer muito […]<\/p>\n","protected":false},"author":2,"featured_media":1815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,6],"tags":[527,13,132,525,28,528,479,526,524],"class_list":["post-1805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forca-de-vendas","category-gestao","category-mercado","tag-clientes","tag-comercial","tag-crm","tag-estrategia","tag-mercado","tag-pedidos","tag-pessoas","tag-processos","tag-sfa"],"yoast_head":"\nCRM e SFA, entenda a diferen\u00e7a - Blog GeoSales<\/title>\n<meta name=\"description\" content=\"O CRM e o SFA s\u00e3o fortes aliados nesse cen\u00e1rio de mudan\u00e7as r\u00e1pidas, principalmente as que influenciam diretamente no comportamento do cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geosales.com.br\/blog\/crm-e-sfa\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/crm-e-sfa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/crm-e-sfa\\\/\"},\"author\":{\"name\":\"Blog GeoSales\",\"@id\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/8c61fcd2a86281cb733ba924589d13c5\"},\"headline\":\"CRM e SFA, entenda a diferen\u00e7a\",\"datePublished\":\"2023-04-05T18:32:24+00:00\",\"dateModified\":\"2023-04-18T17:08:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/crm-e-sfa\\\/\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/crm-e-sfa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/business-woman.jpg\",\"keywords\":[\"clientes\",\"comercial\",\"CRM\",\"estrat\u00e9gia\",\"mercado\",\"pedidos\",\"pessoas\",\"processos\",\"SFA\"],\"articleSection\":[\"For\u00e7a de Vendas\",\"Gest\u00e3o\",\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/crm-e-sfa\\\/\",\"url\":\"https:\\\/\\\/www.geosales.com.br\\\/blog\\\/crm-e-sfa\\\/\",\"name\":\"CRM e SFA, entenda a diferen\u00e7a - 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